Praditya Amalia

Hi, I’m a Visual Designer with 10 years of experience, and most of my journey has been about crafting visual identities—because that’s the part of design I love the most. I enjoy exploring visual elements and finding new ways to make ideas come alive.

I’m also someone who likes to keep learning, whether it’s picking up new skills in design or experimenting with little craft projects by hand. Beyond the visuals, I care about how design connects with business and real people—making sure it’s not just beautiful, but also purposeful.

+62 856 9748 2898
pradityamalia@gmail.com

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Curriculum Vitae

Education

Visual Communication Design, Pelita Harapan University
(2011—2015)

Employment

Graphic Designer, The Puzzlers
(Sep 2024—Jul 2025)

Designed brand identities, printed materials, and social media content for German companies across various industries. Responsibilities included developing visual guidelines, creating cohesive communication materials, and ensuring consistency across digital and offline platforms. Entrusted early on with independently managing a client (Intrexx), overseeing the full process from conceptualizing brand guidelines to creating social media assets and supporting visual materials for events.

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Graphic Designer, HaloDesigners
(Aug 2023—Oct 2024)

Responsible for developing the brand’s complete visual identity, from logo to social media presence and merchandise. Created Instagram content guidelines to streamline content creation and help the team maintain a consistent voice, while also strengthening brand recognition. Additionally, designed and managed merchandise to extend the brand experience across physical touchpoints.

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Co-Founder & Creative Director, Artistik
(2018—Dec 2023)

Led the creative vision of Artistik from ideation to execution, covering brand identity, website, social media, video content, and product development. Oversaw both design and strategy—shaping narratives, defining content directions, and translating ideas into engaging visuals. Balanced hands-on design work with creative leadership to ensure every output reflected Artistik’s mission.

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Graphic Designer, Imajiwa
(2016—2019)

Handled brand identity and digital product projects, with a focus on UI UX design for websites and apps. Involved from concept to delivery, ensuring each project met the client needs.

Training & Workshop

UI UX Research & Design Bootcamp, Binar Academy
(Dec—Apr 2024)

Design Speaker for Rumah BUMN
(April 2022)

Foundations of User Experience Design by Google Course, Coursera
(April 2022)

UX Design short course, Purwadhika Digital Technology School
(Jul—Aug 2018)

Last Updated 24.10.31

Works

HaloDesigners

HaloDesigners is a growing UI UX design community in Indonesia, established in 2019, with over 64k Instagram followers.

Outskirts

Outskirts is a cycling apparel brand based in Jakarta. In a rapidly growing local bike culture—and with many new brands entering the scene—Outskirts aimed to differentiate itself through a strong visual identity.

Artistik

Artistik began as a collaborative self-initiated project with two partners, originally launched as a webstore for high-quality art supplies. Over time, it evolved into a broader online art platform that encourages people to start creating, regardless of skill level or background.

Imajiwa

Imajiwa is a design and brand consulting studio specializing in brand identity and digital media. At the height of the digital-media-internet boom—when brands leaned into aggressive marketing tactics and flashy visuals—Imajiwa chose a different path: design rooted in meaning, clarity, and craft.

Biido

Biido is a one-stop crypto trading platform for individuals eager to participate in the growing cryptocurrency and blockchain market. Founded in 2017, Biido set out to accelerate the mass adoption of digital assets by evolving into a fully integrated crypto business—covering everything from exchanges to a range of crypto services.